Feel-Good Formulas, Nothing You Don’t Want.

Ingredient-conscious makeup and skincare — crafted for sensitive skin and evolving needs.

Clean Beauty Made with You in Mind

Our Mission: Deliver clean, high-performing makeup and skincare without compromise — formulated for sensitive skin, guided by purpose, and rooted in transparency.

At Omiana, we believe beauty should never come at the expense of your health, your values, or your peace of mind.

Many customers come to Omiana in search of natural and organic makeup and skincare they feel good about using — especially those with sensitive skin, ingredient allergies, or who are navigating changes due to hormonal shifts, pregnancy, or health-related experiences.

Our mission is rooted in the idea of intentional omission. In fact, our original tagline — “Mission: Omission” — still holds true today. It captures our founding belief that what’s left out of a formula can be just as important as what’s included. The name “Omiana” combines omission with Ana — a name symbolizing grace — to reflect our commitment to thoughtfully leaving out ingredients many seek to avoid.

We offer a variety of ingredient-conscious formulas, always with full ingredient transparency, so you can choose what works best for your unique skin and personal values. For example, we provide options both with and without mica, as well as formulations that exclude titanium dioxide — while still offering alternatives that include high-micron titanium dioxide for those who prefer its cosmetic or coverage benefits.

At Omiana, we don’t believe in a one-size-fits-all approach to clean beauty. We offer a flexible range of solutions to empower informed decisions — not prescriptive claims. Our products are designed to meet the needs of individuals with diverse sensitivities, preferences, and goals.

We are proud to be a family-owned, independent U.S. brand with roots in both the Texas Hill Country and the Pacific Coast of California. With our product development and customer service team based in Laguna Beach, CA, and headquarters in Austin, TX, we’re passionate about crafting naturally inspired formulas that reflect both performance and purity.

We’re committed to earning your trust through transparency, thoughtful formulation, and customer care — because when it comes to your skin and well-being, every ingredient matters.

The Beginning

Omiana began in 2014 with a clear purpose: to create natural makeup for individuals with sensitivities and allergies to specific ingredients. From the start, our focus was on delivering high-performance formulas without the harsh additives or fillers commonly found in conventional cosmetics.

What began as a niche solution has grown into a broad collection of ingredient-conscious makeup and skincare, trusted by a diverse and loyal community. Today, more than 70% of our orders come from returning customers, and thousands of verified reviews reflect the quality, consistency, and confidence people place in Omiana.

As we’ve grown, so has our impact. While we started by serving those with sensitive skin, we’ve found that many others — from wellness-focused individuals to those recovering from health challenges — are choosing Omiana as part of their clean beauty routine.

We remain committed to omitting ingredients that may be problematic for various skin types and personal sensitivities. Because awareness isn’t just for those with allergies — it’s something we believe everyone deserves when choosing what goes on their skin.

We Put Ingredients First.

At Omiana, every formula starts with one guiding principle: what we leave out matters just as much as what we include.

Our makeup and skincare are crafted using high-quality, carefully selected ingredients — chosen for their performance, purity, and compatibility with sensitive skin. We don’t cut corners, not for appearances, but because it’s essential to the trust our customers place in us.

From sourcing to formulation, we prioritize ethical practices, transparency, and ingredient integrity. We never test on animals, and we fully disclose all ingredients — because you deserve to know exactly what you're putting on your skin.

You’ll find honest, complete ingredient information on every product page and label. Just real ingredients for real people.

Natural. Authentic. Beauty.

There is no “perfect” formula when it comes to beauty products - because everyone’s skin is unique. We are fully transparent about our ingredients, so you know exactly what you expose your body to. Our products are made for those who expect the best and want the most results from their makeup. Omiana’s non-toxic products will never make you choose between health and results or between natural and high-performance.

You shouldn’t have to compromise your ideals when it comes to beauty. We craft makeup formulas with the most sensitive skin and health in mind. True to our founding mission, Omiana makeup will never contain parabens, phthalates, triclosan, talc, glycols, nanos, silicones, laureth-7 sulfate, petrochemicals, synthetic fragrances, synthetic preservatives, and many other potentially harmful ingredients.

Family-Centered. Here To Help.

Omiana is powered by a passionate, values-driven team — including parents, athletes, veterans, students, and animal lovers — all committed to clean beauty, healthy living, and thoughtful customer care.

Our Customer Service and Product Development teams operate from a small coastal town in Southern California, surrounded by art galleries, organic cafés, family-owned shops, warm sunshine, and miles of scenic nature. To the west lies a designated Marine Conservation Area, to the east, trails wind through coastal canyons that offer mountain biking and hiking backdropped by the Pacific Ocean. Our products are manufactured to match - naturally authentic beautify.

As a family-owned, independent brand, we’re committed to doing things the right way — from formulation to follow-through. Every product we create reflects our dedication to integrity, care, and transparency, because our customers value more than results — they value trust.

Family-Centered. Here To Help.