Miche Klammer | 6 minute read If your makeup bag had a soul, your mineral eyeshadows would be its storyteller. With every swipe, blend, and shimmer, these little pots of pigment reveal something about your mood, your style, your vibe. But what if your eyeshadow could also reveal something about your values? At Omiana, we believe in beauty that’s as intentional as it is impactful—starting with our line of clean, ethically formulated mineral eyeshadows. Designed for sensitive skin and ingredient-savvy shoppers, these eyeshadows offer color payoff without compromise. If you're seeking gorgeous shades with none of the guilt (or irritation), our mineral eyeshadows are ready for their moment on your lids. Why Mineral Eyeshadows? Let’s be real: not all mineral makeup is created equal. The term “mineral” is often thrown around like confetti, but what matters is how those minerals are sourced, processed, and paired with other ingredients. Our mineral eyeshadows use high-micron, non-nano iron oxides and ethically sourced mica (or none at all—if shimmer’s not your thing). That means we skip the sneaky stuff like: Carmine Tin oxide or chromium greens Talc Bismuth oxychloride Titanium dioxide (yep, we have options without it) Nanoparticles or heavy fillers Just the clean, blendable pigment your eyes have been waiting for. Hero Products Worth Obsessing Over Every eye is unique, and so are your preferences. That’s why we offer multiple formulas—loose, pressed, shimmer, matte—so you can choose what feels good and looks great. Here are five standouts from our mineral eyeshadow lineup: 1. Loose Powder Two-Ingredient Shimmer Eyeshadow This minimal-ingredient beauty is for those who like their makeup clean and simple. With only two ingredients (yes, two!), this shimmer eyeshadow skips titanium dioxide, carmine, talc, and all the usual irritants. Ethically sourced mica brings the shimmer, and clean mineral pigment brings the color. It’s perfect for sensitive eyes or anyone who appreciates minimalism with a sparkle. 2. Matte Loose Powder Eyeshadow Matte lovers, this one’s for you. Our silky matte loose powder eyeshadows deliver buildable color without mica, titanium dioxide, or nanoparticles. Available in 13 wearable shades, this formula is smooth, weightless, and surprisingly pigmented—proof that “matte” doesn’t have to mean “flat.” 3. Bold Beauty Pressed Mineral Eyeshadow For the color-curious and shimmer-inclined, our Bold Beauty Pressed Eyeshadows offer 38 (yes, 38!) shades. These pans are talc-free, gluten-free, and formulated with the cleanest mineral color pigments available. A whisper of ethically sourced mica adds dimension without drama. Whether you’re feeling soft neutrals or a pop of plum, these pans have your back (and your lids). 4. Creamy Baked Eyeshadow A little luxe never hurt anyone. Our baked mineral eyeshadow formula delivers a buttery texture with a soft satin finish. Creamy enough to apply with fingers, yet pigmented enough for a brush—these shadows are great for everyday elegance. Bonus: they come in titanium dioxide-free and mica-free options, too. 5. Eyeshadow Brush for Sensitive Skin What’s pigment without the perfect tool? Our super-soft, hypoallergenic blending brush is vegan and cruelty-free, made for sensitive eyes and delicate blending. It’s shed-proof, easy to clean, and holds product like a dream. Use it for crease work, all-over lid color, or highlighting your brow bone without irritation. Ingredients You’ll Love (And Ones You Won’t Find) We get it—ingredients matter. Your eyes are one of the most sensitive areas on your face, and what you put near them should be as thoughtful as the rest of your routine. That’s why Omiana’s mineral eyeshadows are free from: Fragrance (natural or synthetic) Parabens Phthalates Talc Carmine Bismuth Oxychloride Titanium Dioxide (we have plenty of options without it) Nanoparticles Common allergens like gluten or soy (when avoidable) Instead, you’ll find carefully curated, skin-first ingredients like iron oxides, jojoba, and ethically sourced mica (or none at all, depending on your pick). But Wait… What’s the Deal with Titanium Dioxide? Glad you asked. Titanium dioxide (CI 77891) is often used in makeup for pigment and sun protection, but some people—especially those with ultra-sensitive eyes—prefer to avoid it due to potential irritation or personal preference. That’s why Omiana offers titanium dioxide-free mineral eyeshadows across multiple collections. We believe that beauty shouldn’t come with a side of discomfort, and you should never have to choose between bold color and peace of mind. Want to learn more? Check out our deep-dive blog: Titanium Dioxide-Free Makeup: What It Is & Why Some Skin Types Prefer It Tips for Applying Mineral Eyeshadow Like a Pro Whether you're swiping on shimmer or building a matte smoky eye, a little technique goes a long way. Use a primer: This helps the pigment grip your lid and last longer—especially helpful with loose powders. Tap off excess: A light tap avoids fallout and keeps your look polished. Layer slowly: Start sheer and build. Our formulas are highly pigmented—you won’t need much! Blend, blend, blend: Especially for mattes and bold colors. A soft brush and circular motion are your best friends. Clean your brushes often: Dirty brushes can harbor bacteria and affect performance. A little mild soap and warm water go a long way. What About Sensitive Eyes? We’re glad you asked! Sensitive eyes are a huge reason Omiana exists. Many of our customers come to us after trying product after product that caused redness, itchiness, or that “I-can’t-wait-to-wash-this-off” feeling. If you’ve been there, you know how important the right formula can be. That’s why we test for more than just pigment. We think about wearability, ingredients, finish, and how everything plays together—especially for people with eczema, rosacea, contact lens use, or general ingredient sensitivities. More to Love from Omiana While our mineral eyeshadows are definitely fan favorites, we know you might be looking for other gentle skincare or clean makeup heroes. Here are a few more Omiana go-to's for sensitive skin: Gentle Barely There Mascara: No tocopheryl acetate, mica, or titanium dioxide—just fluttery, sensitive-skin-safe lashes. Adaptive Pressed Powder Foundation: A creamy, titanium dioxide-free formula that adjusts to your skin tone and feels light as air. DailyRevive Eye Lift: Hydrating, de-puffing eye cream with botanical hyaluronic acid and antioxidant-rich botanicals. VitaFirm Peptide Moisturizer: Packed with peptides, CoQ10, and plant oils for skin that feels soft and supported. ZenBerry Renewal Mask: Clay-based, fruit-enzyme-rich weekly reset for your skin. Final Thoughts Your eyeshadow should make you feel something—confident, vibrant, creative—not concerned about hidden ingredients. Omiana’s mineral eyeshadows are built for people who read the back of the label, who care about what touches their skin, and who want options that feel good and look great. No gimmicks. No fluff. Just clean color made for skin that knows what it wants. Ready to try Omiana’s mineral eyeshadows? Explore the collection → Omiana Mineral Eyeshadows
Miche Klammer | 6 minute read If your makeup bag had a soul, your mineral eyeshadows would be its storyteller. With every swipe, blend, and shimmer, these little pots of pigment reveal something about your mood, your style, your vibe. But what if your eyeshadow could also reveal something about your values? At Omiana, we believe in beauty that’s as intentional as it is impactful—starting with our line of clean, ethically formulated mineral eyeshadows. Designed for sensitive skin and ingredient-savvy shoppers, these eyeshadows offer color payoff without compromise. If you're seeking gorgeous shades with none of the guilt (or irritation), our mineral eyeshadows are ready for their moment on your lids. Why Mineral Eyeshadows? Let’s be real: not all mineral makeup is created equal. The term “mineral” is often thrown around like confetti, but what matters is how those minerals are sourced, processed, and paired with other ingredients. Our mineral eyeshadows use high-micron, non-nano iron oxides and ethically sourced mica (or none at all—if shimmer’s not your thing). That means we skip the sneaky stuff like: Carmine Tin oxide or chromium greens Talc Bismuth oxychloride Titanium dioxide (yep, we have options without it) Nanoparticles or heavy fillers Just the clean, blendable pigment your eyes have been waiting for. Hero Products Worth Obsessing Over Every eye is unique, and so are your preferences. That’s why we offer multiple formulas—loose, pressed, shimmer, matte—so you can choose what feels good and looks great. Here are five standouts from our mineral eyeshadow lineup: 1. Loose Powder Two-Ingredient Shimmer Eyeshadow This minimal-ingredient beauty is for those who like their makeup clean and simple. With only two ingredients (yes, two!), this shimmer eyeshadow skips titanium dioxide, carmine, talc, and all the usual irritants. Ethically sourced mica brings the shimmer, and clean mineral pigment brings the color. It’s perfect for sensitive eyes or anyone who appreciates minimalism with a sparkle. 2. Matte Loose Powder Eyeshadow Matte lovers, this one’s for you. Our silky matte loose powder eyeshadows deliver buildable color without mica, titanium dioxide, or nanoparticles. Available in 13 wearable shades, this formula is smooth, weightless, and surprisingly pigmented—proof that “matte” doesn’t have to mean “flat.” 3. Bold Beauty Pressed Mineral Eyeshadow For the color-curious and shimmer-inclined, our Bold Beauty Pressed Eyeshadows offer 38 (yes, 38!) shades. These pans are talc-free, gluten-free, and formulated with the cleanest mineral color pigments available. A whisper of ethically sourced mica adds dimension without drama. Whether you’re feeling soft neutrals or a pop of plum, these pans have your back (and your lids). 4. Creamy Baked Eyeshadow A little luxe never hurt anyone. Our baked mineral eyeshadow formula delivers a buttery texture with a soft satin finish. Creamy enough to apply with fingers, yet pigmented enough for a brush—these shadows are great for everyday elegance. Bonus: they come in titanium dioxide-free and mica-free options, too. 5. Eyeshadow Brush for Sensitive Skin What’s pigment without the perfect tool? Our super-soft, hypoallergenic blending brush is vegan and cruelty-free, made for sensitive eyes and delicate blending. It’s shed-proof, easy to clean, and holds product like a dream. Use it for crease work, all-over lid color, or highlighting your brow bone without irritation. Ingredients You’ll Love (And Ones You Won’t Find) We get it—ingredients matter. Your eyes are one of the most sensitive areas on your face, and what you put near them should be as thoughtful as the rest of your routine. That’s why Omiana’s mineral eyeshadows are free from: Fragrance (natural or synthetic) Parabens Phthalates Talc Carmine Bismuth Oxychloride Titanium Dioxide (we have plenty of options without it) Nanoparticles Common allergens like gluten or soy (when avoidable) Instead, you’ll find carefully curated, skin-first ingredients like iron oxides, jojoba, and ethically sourced mica (or none at all, depending on your pick). But Wait… What’s the Deal with Titanium Dioxide? Glad you asked. Titanium dioxide (CI 77891) is often used in makeup for pigment and sun protection, but some people—especially those with ultra-sensitive eyes—prefer to avoid it due to potential irritation or personal preference. That’s why Omiana offers titanium dioxide-free mineral eyeshadows across multiple collections. We believe that beauty shouldn’t come with a side of discomfort, and you should never have to choose between bold color and peace of mind. Want to learn more? Check out our deep-dive blog: Titanium Dioxide-Free Makeup: What It Is & Why Some Skin Types Prefer It Tips for Applying Mineral Eyeshadow Like a Pro Whether you're swiping on shimmer or building a matte smoky eye, a little technique goes a long way. Use a primer: This helps the pigment grip your lid and last longer—especially helpful with loose powders. Tap off excess: A light tap avoids fallout and keeps your look polished. Layer slowly: Start sheer and build. Our formulas are highly pigmented—you won’t need much! Blend, blend, blend: Especially for mattes and bold colors. A soft brush and circular motion are your best friends. Clean your brushes often: Dirty brushes can harbor bacteria and affect performance. A little mild soap and warm water go a long way. What About Sensitive Eyes? We’re glad you asked! Sensitive eyes are a huge reason Omiana exists. Many of our customers come to us after trying product after product that caused redness, itchiness, or that “I-can’t-wait-to-wash-this-off” feeling. If you’ve been there, you know how important the right formula can be. That’s why we test for more than just pigment. We think about wearability, ingredients, finish, and how everything plays together—especially for people with eczema, rosacea, contact lens use, or general ingredient sensitivities. More to Love from Omiana While our mineral eyeshadows are definitely fan favorites, we know you might be looking for other gentle skincare or clean makeup heroes. Here are a few more Omiana go-to's for sensitive skin: Gentle Barely There Mascara: No tocopheryl acetate, mica, or titanium dioxide—just fluttery, sensitive-skin-safe lashes. Adaptive Pressed Powder Foundation: A creamy, titanium dioxide-free formula that adjusts to your skin tone and feels light as air. DailyRevive Eye Lift: Hydrating, de-puffing eye cream with botanical hyaluronic acid and antioxidant-rich botanicals. VitaFirm Peptide Moisturizer: Packed with peptides, CoQ10, and plant oils for skin that feels soft and supported. ZenBerry Renewal Mask: Clay-based, fruit-enzyme-rich weekly reset for your skin. Final Thoughts Your eyeshadow should make you feel something—confident, vibrant, creative—not concerned about hidden ingredients. Omiana’s mineral eyeshadows are built for people who read the back of the label, who care about what touches their skin, and who want options that feel good and look great. No gimmicks. No fluff. Just clean color made for skin that knows what it wants. Ready to try Omiana’s mineral eyeshadows? Explore the collection → Omiana Mineral Eyeshadows
